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Avoiding Weak-Trading Companies and Refining Re-Entry Strategies

Weak Trading Recovery Plays
Written by Andy Richardson

When it comes to trading, discipline and timing are key. One effective strategy that consistently proves its worth is avoiding companies that report weak trading or are expected to deliver poor results. Here’s a detailed look at why this approach works and how to refine your re-entry strategies to capitalize on genuine recovery opportunities.

Why Avoid Companies with Weak Trading?

It’s no secret that companies reporting weak trading results often experience prolonged downturns in their share prices. Even when valuations look attractive, the reality is that:

  1. Share Prices Take Time to Recover
    • Weak trading results typically reflect underlying problems in the business—whether it’s declining demand, operational inefficiencies, or broader macroeconomic pressures. These issues take time to resolve, and markets rarely reward stocks until there are clear signs of improvement.
  2. Macro and Peer Indicators Are Key
    • Weak trading rarely occurs in isolation. By paying attention to macroeconomic data and what industry peers are saying, you can often anticipate trouble ahead. For example, if several companies in the same sector warn of declining demand, it’s a strong indicator to steer clear until the outlook improves.
  3. Avoiding Value Traps
    • Stocks with declining fundamentals may appear “cheap” but often become value traps – investments that continue to decline in value because the problems are structural rather than temporary.

The discipline to avoid such companies not only protects your portfolio but also frees up capital for opportunities with stronger recovery potential.

One tactic I use that works is to monitor shares I sold after the first warning (or hints in Results and trading statements of problems ahead) and then look to buy again at a bargain price with all the bad news priced in, but recovery isn’t, on genuine signs of better times ahead.  This is a combination of value investing and contrarian tactics, where you:

  • Exit on Early Warning Signs
    • You sell shares when there are indications of trouble, such as negative earnings results, cautious forward guidance, or early signs of operational or industry challenges. This ensures you avoid holding during significant declines.
  • Monitor for Recovery Opportunities
    • After the stock has priced in the bad news and suffered a significant decline, you keep it on your watchlist. This phase requires patience, as you wait for clear signals of recovery, such as improving financial metrics, new strategic initiatives, or broader market sentiment shifts.
  • Buy Back at Bargain Prices
    • Once you see genuine signs of improvement or recovery, you take advantage of the stock being undervalued due to lingering pessimism, often buying at a substantial discount to fair value.

Refining Re-Entry Strategies

For those monitoring stocks that have fallen on hard times, the temptation to buy at “bargain prices” can be strong. However, re-entering too early can result in frustrating stagnation or further losses. A better approach is to wait for genuine signs of recovery. Here’s how to refine your re-entry strategy:

1. Wait for Clear Recovery Signals

  • Focus on companies showing tangible evidence of improvement. This could include positive trading updates, improved earnings trends, insider buying, or favorable macro shifts. Avoid jumping in purely because a stock looks cheap relative to its historical price.

2. Set Technical and Fundamental Triggers

  • Combine fundamental and technical analysis to confirm recovery:
    • Fundamental Triggers: Improved guidance, operational turnaround, or new growth initiatives.
    • Technical Triggers: Price trend reversals, higher lows, or breakout above resistance levels.

3. Start Small and Scale Up

  • Begin with a smaller position and scale up as the recovery gains momentum. This allows you to limit risk while taking advantage of upside potential as confidence in the turnaround grows.

4. Separate “Cheap” from “Value”

  • A low price doesn’t necessarily mean a stock is undervalued. Ensure the company has a solid balance sheet, sustainable business model, and a clear path to recovery before considering an entry.

5. Use a Watchlist and Alerts

  • Maintain a watchlist of companies you’re interested in and set alerts for key signals—such as improved earnings or significant technical levels—to help you stay disciplined.

Learning from JSLDUK’s Approach

One contributor, JSLDUK, shared their experience of selling stocks on bad news and setting stop-losses to limit downside. However, they admitted to a common weakness: buying in too soon when prices look cheap after periods of bad news, hoping for a turnaround.

The Solution:

Rather than relying on hope, focus on actionable triggers, both technical and fundamental, as outlined above. By doing so, you can ensure that your entries are based on evidence rather than speculation.

Final Thoughts

Avoiding companies with weak trading results and refining your re-entry strategy can significantly improve your trading outcomes. By staying disciplined, using macro and peer insights, and waiting for clear recovery signals, you can better position yourself to capitalize on genuine opportunities while minimizing unnecessary risks.

About the author

Andy Richardson

Andy began his trading journey over 24 years ago while in graduate school, sparked by a Christmas gift of investing money and a book. From his first stock purchase to exploring advanced instruments like spread betting and CFDs, he has always sought to expand his understanding of the markets. After facing challenges with day trading and high-pressure strategies, Andy discovered that his strengths lie in swing and position trading. By focusing on longer-term market movements, he found a sustainable and disciplined approach. Through his website, Andy shares his experiences and insights, guiding others in navigating the complexities of spread betting, CFDs, and trading with a balanced mindset.

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