Can what you’re wearing affect your performance in life? You know that depending on what you’re wearing people will treat you differently; your clothes are your business card.
What you wear isn’t just about making a statement or adhering to trends. In fact, research has proven that your clothing can have a profound impact on your mindset, focus, and overall performance. This concept, known as enclothed cognition, suggests that our clothing doesn’t just influence how others see us—it also affects how we see ourselves and the roles we take on in life.
Whether you’re navigating the high-stakes world of the trading floor or tackling the challenges of daily life, dressing intentionally can give you a significant edge. Let’s explore why clothing matters, the science behind its impact, and how you can curate a wardrobe to maximize your potential.
Everyone is different with regards to their own style, but there are guidelines to follow that could help. You want a sharp mind? Then choose sharp clothing. Some traders say that swapping their denim to a navy chino had a positive effect on performance. While that may not be true for everybody, we have put together some key considerations to keep in mind when dressing.
The Science of Enclothed Cognition
Researchers at Northwestern University have shown that clothing has a measurable effect on cognitive performance. In their study, participants were divided into three groups:
- One group wore a doctor’s coat.
- A second group wore a painter’s coat (which was identical to the doctor’s coat).
- A third group saw a doctor’s coat hanging in the room but wore their usual clothing.
The results were striking: the participants wearing the doctor’s coat performed about 50% better on a sustained attention test compared to the other groups. The implication? It’s not just about the clothing itself but the symbolic meaning we attach to it.
When you put on clothing associated with professionalism, competence, or focus, you’re more likely to embody those traits. For traders, this means that the right wardrobe could be a secret weapon in maintaining sharp decision-making and emotional control.
Dressing for the Trading Floor
On the trading floor, every second counts, and your ability to stay composed and focused can mean the difference between success and costly mistakes. While your technical skills and strategies are paramount, the way you dress can significantly enhance your performance.
1. The Power of Fit
Wearing well-fitted clothing is crucial. Loose or baggy garments can make you feel too relaxed, as though you’re lounging on the sofa, which might dull your edge. On the other hand, overly tight clothing can be distracting and uncomfortable.
Opt for tailored trousers, fitted shirts, and structured jackets. These pieces create a polished look and help you feel composed and ready to tackle challenges head-on.
Choose fitted clothing. Too baggy or relaxed clothing will make you think you’re on your sofa watching Billions. This rule applies to trousers, shirts, jumpers and coats.
2. Neutral Colors for Focus
Bright colors and bold patterns might grab attention, but they can also create unnecessary distractions. Instead, stick to neutral, solid colors like navy, gray, white, and black. These shades exude professionalism and help maintain a calm and focused mindset.
Choose well-fitting, high-quality, smart and timeless pieces, in neutral colours. This can be denim as well as suits – the emphasis should be on the quality and fit.
3. Quality Over Quantity
High-quality fabrics not only look better but also feel better. When you wear clothing made from premium materials, you’re more likely to feel confident and capable. Think about the message you send to yourself when you slip on a finely tailored blazer versus a cheap, ill-fitting alternative. The difference is palpable.
Buy the highest quality your money can buy! What message do you think the clothes and body will send your mind when you put on a well-designed piece in a high-quality fabric rather than a cheap ill-fitting piece? You know the answer yourself.
4. Don’t Forget the Shoes
Tom Ford famously said, “You can’t look good in cheap shoes.” Footwear is an often-overlooked detail that can make or break your outfit. On the trading floor, comfortable yet professional shoes are essential. Classic Oxfords, Chelsea boots, or even clean, minimalist trainers can complete your look without compromising comfort.
5. Undergarments Matter Too
Confidence starts with the basics. Wearing high-quality, well-fitted underwear might seem trivial, but it can have a surprising impact on how you feel throughout the day. After all, if you’re prepared for anything—even an unexpected hospital visit—you’re less likely to be caught off guard.
Dressing for Life Beyond the Trading Floor
The principles of dressing for success don’t end when you step off the trading floor. Whether you’re networking, presenting in a meeting, or spending time with loved ones, your clothing can help you show up as your best self.
Embodying Confidence
Sharp, well-chosen clothing doesn’t just signal confidence to others—it reinforces confidence within yourself. When you know you’re dressed well, you’re more likely to carry yourself with poise and self-assurance.
Enhancing Productivity
Many professionals who work from home have discovered that swapping loungewear for smart-casual attire can dramatically improve focus and productivity. Even if you’re not leaving the house, dressing the part can help shift your mindset into work mode.
Strengthening Relationships
Clothing is a powerful form of non-verbal communication. Dressing thoughtfully shows respect for the people you interact with, whether they’re colleagues, clients, or friends. It signals that you take yourself and your interactions seriously.
Practical Tips for Building a High-Performance Wardrobe
- Start with Staples: Invest in versatile pieces like tailored trousers, button-down shirts, and blazers in neutral colors. These items can be mixed and matched for a variety of looks.
- Pay Attention to Fabric: Look for breathable, durable fabrics like cotton, wool, or linen. Avoid synthetic materials that may feel uncomfortable or look cheap.
- Accessorize Wisely: A quality watch or belt can elevate your outfit without being flashy. Keep accessories minimal and tasteful.
- Maintain Your Wardrobe: Keep your clothing clean, pressed, and in good condition. A wrinkled shirt or scuffed shoes can undermine an otherwise polished look.
- Experiment and Refine: While guidelines are helpful, your wardrobe should reflect your personality and preferences. Experiment with different styles to find what makes you feel both comfortable and powerful.
Final Thoughts
Dressing for success isn’t about vanity or following trends—it’s about setting yourself up for success in every aspect of life. Whether you’re making split-second decisions on the trading floor or navigating the challenges of daily life, the right clothing can give you the confidence, focus, and mindset to perform at your best.
Remember: your wardrobe isn’t just about appearances; it’s a tool for embodying the roles you aspire to. So take the time to invest in yourself, starting with what you wear. After all, success isn’t just about what you do—it’s also about how you show up.
